Our Story
Making A Global Impact
one person at a time

We’re not just a company, we’re a promise for a brighter future

for your family
Families live happier, healthier lives as we create safe havens by radically reducing chemicals in our homes with simple, cost-effective solutions that truly work.
for our Consultants
We provide an opportunity to empower yourself and others in building your own business in a community founded on Integrity, Trust and Respect.
for our planet
The Norwex Movement is a global community working to effect change by reducing the chemicals and waste that challenge the health of our environment.

It all began in Norway with bugs on a windshield….

Bjørn Nicolaisen was introduced to a miraculous cloth that could effectively clean a very dirty windshield with the use of simple microfibre and water. The intricate density of the cloth offered incredible cleaning powers, The REAL Clean. What started with a miraculous cloth, a little water and bugs on a windshield in 1994 has become one of the most respected cleaning and personal care companies in the world.

Norwex Heritage
We are striving to create a legacy to achieve a better quality of life for present and future generations.
—Bjørn Nicolaisen, Norwex Founder and Chairman
Meet Our Leadership

A simple but powerful purpose

The global production and use of manufactured chemicals has increased substantially, and most of the chemicals that people are exposed to every day have never been assessed for their impact on human health. At Norwex, we believe that working together, with trust, integrity and respect as our core values and radically reducing chemicals in our homes as our mission, we can improve the world around us.

Over 80,000 new chemicals have been created in the last 50 years. Only about 200 have been tested for their impact on human health.

Cleaning with only Norwex Microfibre and water turns your home into a safer haven—you won’t breathe, touch or ingest chemicals.

A whopping 32% of all plastic packaging eventually finds its way into natural ecosystems like streams, rivers and oceans.

By making small, conscious choices to reduce plastic and waste overall, together we can create a brighter future.

The chemicals that accumulate in the human body over a lifetime are known as your “body burden.”

Chemicals sneak in through everything from laundry soaps to body wash. Lower your body burden by reducing chemicals in your home. Norwex can help.

Indoor air pollution is one of the top five highest-ranking environmental health problems.

Avoid chemical-laden air fresheners and toxic “cleaning” products—and create a safer haven for your family. Remember, “clean” doesn’t have a scent!

Real people, real impact

Our vision reaches far beyond making a profit. In addition to manufacturing safer products, we’ve designed support services and packaging to ensure environmental and social consciousness.

We understand that improving quality of life is about investing in our communities. Whether we’re donating time, money or goods, charitable efforts are an integral part of who we are as employees, Consultants and customers. #NorwexPromise

Collectively, we’re making a powerful difference through our promise for a brighter future—for generations to come.

And our commitment is truly global. Norwex began in Norway in 1994 and opened North American operations in Canada (French / English) in 1999. Since then, we've expanded to AustraliaEnglandIrelandEstoniaGermanyLatviaLithuaniaNew Zealand and the USA, making our Norwex community active on three continents.

What will your promise be to create a brighter future?

I’ll explore the Norwex Movement
I’ll try products
I’ll host a Norwex Party
I’ll become a Norwex Consultant